Marketing That Prints Money: Attracting the Right Patients at the Right Cost
Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, we hear from three senior leaders tackling these complex issues head-on. We sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. We explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.
Key Takeaways:
(01:29) AI presents major opportunities, and decision fatigue, for dental marketers.
(07:07) Google My Business resists trackable numbers, making attribution difficult.
(11:37) Attracting and retaining the right patients starts with the first touchpoint.
(23:29) Capacity is hard to measure, but signals are enough to guide smarter marketing.
(27:33) Aligning acquisition spend with patient lifetime value and desired outcomes.
(32:24) Supporting unconverted treatment plans is key to boosting lifetime value.
(38:09) Reiterating care value and affordability fuels patient-centered growth.
(44:44) As search shifts, brand marketing and testing become essential.
Resources Mentioned:
Heartland Dental website
Varsity Healthcare Partners website
Thank you for listening to “Healthcare 100.” Be sure to leave us a review and subscribe so you don’t miss out on any episodes.
#FutureOfHealthcare #AIInHealth #HealthcareInnovation #DigitalHealth