Procurement often feels like a cost center, but when approached strategically, it becomes a powerful lever for growth. In this episode, we examine how procurement evolves when doctors are included in the conversation. Leigh Feenburg, CEO of Advanced Dental Brands, and Mark Greenstein, EVP and Chief Growth Officer of Heartland Dental, share insights shaped by both startup-style scaling and enterprise-level optimization.

Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, we hear from three senior leaders tackling these complex issues head-on. We sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. We explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.

Scaling a healthcare organization means more than opening new doors — it demands a strong culture, sustained doctor relationships, and a clear mission that doesn’t get lost as the business grows. 

In this inaugural episode of “Healthcare 100,” we bring together three of the industry’s most respected leaders to discuss scaling healthcare. We hear from Steve Bilt, Co-Founder and CEO of Smile Brands Inc.; Pat Bauer, President and CEO of Heartland Dental; and Mary Pham, Founder and CEO of Lollipop Pediatric Dentistry, as they explore the fundamentals of organizational culture, leadership communication, and adapting through disruption.